BREW MY BRAND

  Whether it’s a small startup or a large enterprise, every business needs the right marketing channels to effectively connect with its customers. Marketing channels are simply the paths through which your brand interacts with people and convinces them to buy or engage with your service. With endless choices available today—social media, search engines, email campaigns, paid ads, offline promotions, and even word of mouth—it is easy to feel overwhelmed. What works for one company may not work for another, and that is why the right selection depends on your customers, your products, and your long term vision. 1. Know Your Audience The first step in selecting the right channels is to understand the people you are trying to reach. Think about their age group, lifestyle, and habits. Ask yourself questions such as: Where your customers spend time is where your marketing should focus. Are they active online or more likely to notice offline promotions? Do they like videos, detailed articl...

  Imagine this: A customer is driving through Bangalore, craving a cup of coffee. Instead of pulling out their phone and typing, they simply say, “Hey Google, where’s the best café near me?” Within seconds, they’re guided to a local shop that has its Google Business Profile optimized. That café just won a customer—not because of an ad, but because it was ready for voice search. This is the reality of 2025. Voice search is no longer just a cool feature—it’s the way people are finding businesses every day. Why Voice Search Is Changing the Game Customers anticipate quickness, ease of use, and organic engagement in 2025. Instead of typing clunky keywords, they speak in complete sentences: People don’t just type keywords anymore they ask real questions like ‘Which branding agency can help me with rebranding in Mumbai?’ and expect instant answers. “Which is the best digital marketing agency near me for small businesses?” These are conversational, human-like queries—and businesses that i...